Macy's Thanksgiving Day Parade - Marketing & Entrepreneur Class Digital Activity
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Description
This Macy's Day Thanksgiving Day Parade Marketing Case Study digital resource is an ENGAGING and ATTRACTIVE Google Slide File (or convert to Microsoft PowerPoint). A great survival lesson to do before Thanksgiving break while still teaching great marketing lessons for Marketing and Entrepreneurship students.
This file will take about 2 hours of class time to complete as well as additional time for great/rich class discussions.
Perfect for a Marketing Class, Intro to Business (Essentials) Class, or Entrepreneurship Class!
Concepts learned:
- Discover the Marketing Effect of the Macy’s Thanksgiving Parade.
- Explore the Power of Guerrilla Marketing.
- Realize all of the hype about the giant parade balloons and their power of promotion.
- Realize the power of resiliency and perseverance as an entrepreneur!
- Evaluate the Effectiveness of Promotional Websites.
- Discover why a company's image is important.
- Uncover the power of Pop Culture Advertising.
**Includes Answer Key**
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