Market Segmentation Resources Bundle (Marketing and Business Class)

Looking for resources to add to your market segmentation unit? This resources bundle contains a PowerPoint and activities and projects to help enrich your marketing curriculum. The PowerPoint and accompanying resources included in this resource bundle are designed to dive into detail to teach students how demographic, geographic, psychographic, and behavioral information work together to create a complete customer profile. Included in the PowerPoint are detailed explanations for mass marketing, market segmentation, market share, how to pinpoint a target market, and how to create a customer profile using the four common bases of market segmentation (demographic, geographic, psychographic, and behavioral segmentation). Each activity included requires students to use critical thinking, creativity, and real-world problem-solving skills.

Resources Included in this Bundle:

• Market Segmentation PowerPoint and Note Taking Guide (55 slides)
• Market Segmentation Graphic Organizer
• Customer Profile Graphic Organizer
• Creating Life-Size Customer Profiles Activity
• Target Market Magazine and Print Ad Activity
• Social Media Marketing Target Audience Activity
• Market Segmentation Gallery Walk
• Market Segmentation Writing Prompt

There is no unit test included with this bundle, instead, this topic is assessed on the Marketing Foundations Unit Test and in the Subscription Services Project that can be purchased separately. (This test and project assess all of what I consider to be the “marketing essentials/foundations" unit & topics assessed include 4 P’s of Marketing, Marketing Functions, Economic Utilities of Marketing, Market Segmentation, and SWOT Analysis.)**

Please note: NO FORMAL LESSON PLANS ARE INCLUDED IN THIS BUNDLE. This bundle is intended to add to and enrich your current curriculum. You can decide which activities fit your course pacing and are a good fit to use with your students. The included PowerPoint is designed and created so that material can be broken up by topics and covered over multiple class periods. (Generally, this topic would take me 3-4 days to cover.)

Each activity in this bundle can be purchased individually, or you can save 20% by purchasing this bundle. To preview each activity, click on the individual activity above to see full preview and description. (Please note that pricing on bundles in the Marketing Mayhem TPT store will vary based on the number of resources included within each bundle.)

If you have purchased from the Marketing Mayhem TPT store before, be sure to check your purchases so you don’t accidentally purchase duplicate material. Several resources in this bundle may also be included in other bundles.

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