Business Case Study: Target Consumer Behavior
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Case studies are a great way to have students take a look at real brands! This bundle includes 5 of my best selling, no prep, top reviewed case studies! They cover marketing, market segmentation, branding, public relations, consumer psychology and more.Includes:-Chicago Tylenol Murders of 1982: CrisPrice $9.00Original Price $11.50Save $2.50
Description
Case studies are a great way to bring in a relevant example to life for students! The case study includes videos and background of the well known brand: Target®. It analyzes their predictive analysis, data mining methods, and tools that help them predict consumer behavior. It also includes an example of a successful prediction of a teen's pregnancy that was highly controversial in the media. This fits in great to any business, marketing, consumer behavior, advertising, ethics or public relations unit or class.
Includes:
- 21 slide presentation with background information and case study
- 11 Discussion questions & answer key
- 1 Do Now articles & questions to start off class periods for this lesson
You may also like:
-Business Case Study Bundle 1 (included in this bundle!)
-The Psychology Behind the Costco Effect
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