Earth Day: Reducing Waste
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Lisa Dickerhoff
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Description
Developing the knowledge about the environment can change peoples' behaviors. However, there is conflict between the individual and the individual being a consumer (Bratt, 1997). Unfortunately, the idea of protecting the environment is challenged by negative social norms. Once a norm has become socially accepted or activated people continue to follow that norm (Biel et al. 2006). For example, in Europe they have developed a curricular economy package to reuse all packaged material (Brissaud et al. 2017). The goal being to change the norm of using single use plastics.
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