Students think like entrepreneurs while using the percent equation. Whether you teach is/of = %/100 or part/whole = part/whole, this project will allow students to set up proportions and solve for missing parts, wholes, and percents. Part 1 (missing parts) directs students to conduct market research by analyzing real advertisements, part 2 (missing wholes) directs students to do some planning for a fictitious store they plan to open, and part 3 (missing %) allows students to stock their store